Technology is my passion and I love reading, writing, and talking about it. Looking to write some engaging articles about the same.
You might have heard about Google’s latest ad tech technology FLoC ( also known as Federated Learning of Cohorts). It's supposed to be more private for the users but as of right now there are arguments for and against the same.
But before we dive into why everyone is so concerned about it, let's talk about cookies. They were originally made by Netscape Communications for MCI(E-commerce website) as they didn’t want to store customer transaction data on their servers.
Soon after cookies started receiving media attention and started being perceived as a privacy threat by the public. So much so…
